Content syndication involves methods of content republication on other websites so you can reach a wider audience. Syndication of your content is a great way to enhance your brand awareness and your reach, direct traffic to your article, and build links. The internet is vast and it is not reasonable to assume that everyone you want to reach will read your content simply because you published it on your own site. Syndicating your content gets it to a different audience who might have never known it was there in the first place. Content syndication is a good and cheap way to further your content. It is a content marketing strategy. There are 4 kinds of content syndication you should know of:
- Syndicating content (3rd party) on your website
Publishers can ask different websites for permission to display their content on your website or blog. Your site should have roughly 10% syndicated content ideally. Even though it might be unoriginal, it is always good to feature useful content that your readers will find beneficial and worth reading. It is difficult to find great authors committed to writing content for you when you run a website or blog with multiple authors. Ask an influencer on whether you can feature their existing content as a reasonable resolution. Syndicated content diversifies your site content instantly by highlighting something valuable and new to your target audience.
- Syndicating your content on other blogs or websites
Publishers can syndicate their content to be displayed on another partner website or sites. You can either create content that is not original for your partner who will just be republishing your content. Alternatively, you can agree on a split which both sides find acceptable i.e. you can give them syndicated content for one month and produce original content the next month. If the agreement calls for 1-4 posts monthly, one of them must at least be original.
- Publish your content on websites syndicating their content
Another way to syndicate your content is by contributing regularly to websites already syndicating their content. Think of it this way, if you are publishing your content for a specific website on a regular basis and they are content syndicators, their content would also end up on other significant partner websites.
- Self-service syndication
Publishers are also able to syndicate their own content with Medium as a great place to start with this endeavor. Medium allows you to import your already existing content from the internet edit, format, and publishing it. It allows you to run your own publications using minimal effort. LinkedIn is another platform you can use to republish your own website content so it reaches a bigger audience.
You have tools available at your disposal that can help you get your content to a wider target audience while enhancing traffic to your website, establishing a stronger following, and developing your reputation.